EdaMovie™... edamame at the movies ...
is coming to a theater near you.
EdaMovie™ is a fun food, high in protein and natural, for theater-goers who are not consumers of traditional concession foods. Theaters across the nation are improving their theater experience and broadening their food offerings. EdaMovie™ is an innovative concession food that will take advantage of the healthy trend without marketing itself as a healthy alternative. We believe sales of EdaMovie™ will be incremental to traditional concessions sales. In other words, customers of EdaMovie™ are not customers of candy and popcorn.
What is EdaMovie™?
It’s edamame at the movies.
EdaMovie™ is a Category Innovation.